In the far north, above the Arctic circle, Frank Jarl Lunde is about to head out to sea to look for saithe. Lunde finds himself 15 nautical miles off the coastline, and he is all alone. If he were to continue heading west, he would eventually reach Greenland. Here, beneath the surface of the Norwegian Sea is where the Norwegian saithe roams freely.
"These are the perfect living conditions for the fish. The strong ocean currents carry with them a high amount of nutrition to this ice-cold Norwegian Sea. When we catch the wild and free-roaming saithe in these waters, they are the perfect sustainable product," says Frank.
It is important to handle the saithe carefully in order to preserve its unique taste and texture. To do so, Frank and other fishermen use a jig when fishing for saithe. A jig is a fishing tool that consists of a lead sinker and 15 hooks. "When we use a jig, we only catch a few fish at a time. It allows us to handle every fish with care in order to sustain the high quality in the meat," he explains.